Artificial intelligence is making its influence in almost every sector of life, and every industry is impacted by this revolution in technology.

• How Artificial Intelligence is Reshaping Web Design

If we take a look around us, our homes are instilled with AI technology in the form of Alexa, Siri or Google assistants. Organizations and enterprises are leveraging artificial intelligence to reach increased heights of success in their domains. In such a scenario, how web design can be eliminated from Artificial intelligence infusion to make the experience more interesting and useful. 

Ever since the start of web design and development, we see a continuous evolution in web design trends and fashion. Web designers and developers have tirelessly been working to establish and refine a strong UX experience online. 

Some changes in web design are a result of technological advancement in the field of AI, including the development of the HTML5 standard, and the rise of broadband internet allowing multimedia content. Whereas some changes result from data-driven studies of successful functionalities and procedures, and iterative processes to reach perfection.

However,  looking at this field from either perspective, this industry of web design has grown and evolved in the previous 25 years to look exactly how the internet should look like now.  Since artificial intelligence is at a rise nowadays, it is no exception that it has flipped over the whole web design industry faster than anyone could have expected just a few years back.

Here are the ways that artificial intelligence is making a revolution in the web design industry, including its strength, weaknesses, and future prospects.

AI Improving UX

The most prominent and common way that artificial intelligence has evolved modern web design is through the advanced AI tools that are becoming an important part of modern web design. A popular example in this regard is the use of chatbots on almost every website in a few past years.  

Basically, the infusion of chatbots is to bridge the gap between the user and the provider so that whole new experience of the web interface can be availed which is powered by conversation rather than a click or tap. Initially, the chatbots were limited to use for pre-programmed conversational pathways. However, later it determined the extent of their usefulness and became more common in the development of websites. 

Now, the latest chatbots are powered by NLP (Natural language processing) and communicate in sophisticated language to deliver a meaningful conversation with site visitors so that they are not required to follow a scripted path. Now, as these AI chatbots are getting mature, they are all set to enjoy a strong appearance in the near future.

AI Being a Web Designer

A dominant change that AI is bringing in Web design is the beginning of replacing designers themselves. However, AI is not completely displacing human tasks so far but is putting a major impact. ADI (artificial design intelligence) is a growing field of Web Design and is bringing a significant change in the way websites are designed and developed. However, the initial examples might not be enough-captivating as in the case of early chatbots, but the future of this technology seems bright. 

A popular example is “The Grid”, which is designed to be the first one-stop-shop in AI web design with its automated web builder named Molly. After the first splashy debut, this technology could not make it to the initial expectations. However, since then, several ADI systems have developed into a better system that is capable of becoming a transformative tool. Within a few years, it is expected to see automated designers grabbing an ever-larger segment of the overall web design revenue.

AI Informing Results

Artificial intelligence is not only contributing to design elements but is also being used in many other important processes of monitoring functional and useful designs and the way to refine them. In this regard, several AI-empowered tools are helping web developers to get insights about their design performance in real-time. 

These insights enable companies to deliver data-focused services that help web properties exploit their impact on consumers. In the process, AI is eliminating a long, time-consuming and iterative design practices , including A/B testing. A/B testing used to be a primary way to improve website design to bring results. It has now become crucial for developers machine learning companies to realize that this is an area where AI can naturally be used since it is all about data and analysis. This simply means that we can expect more developments and bigger advances in the near future.

The Future of AI in Web Design

By looking at the current AI development in Web Design and the speed at which the design trend is accelerating, we can predict that it just the beginning of AI incorporated web design and development. it is quite clear that in the near future a disruptive force of technology will make its pace in the industry and bring major changes.

Moving ahead, it is quite certain that AI will be a major part of different phases of web design and development. this will drive more advanced and state of the art technology trends in web design. For instance, NLP will be more dominant. Voice interactions and communication with chatbots is likely to be the major trends on the web.

This can be ade possible through the advancement of artificial intelligence tools that power current ADI platforms and analytics systems. This trend will enable the internet to become a user-centric place that takes on a life of its own. The escalation of artificial intelligence services and machine learning companies has made it possible for us to think and execute such advancements. This definitely wasn’t imagined by any web designer while designing websites two decades away.