SEO is crucial to making your website a success in the eyes of Google. We all know that fact of Internet life and it’s not going away as long as search engines exist. But the question comes to mind… What do I use to make sure my site is optimized correctly. 

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Whether it be SEO backlink sites or the free tools you’ll find below, this article is here to help you on this journey. Read on and feel the SEO weight lifted off your shoulders!

1. Google PageSpeed Insights

This tool is going to be your best friend. No really, call your best friend and tell them you’ve found someone else. Google PageSpeed Insights tests your site on desktop and mobile, giving you an in-depth analysis of ways you can improve and even things you might be doing well. Just enter your URL and everything you ever needed is in front of your face.

2. Keywordtool.io

Ever had writer’s block, but for keywords? With so many different keywords to choose from, you might need a little extra help sometimes. That’s when Keywordtool.io comes in. Enter one keyword, such as “vacation”, and this SEO tool will give you hundreds of more potential keywords for you to use.

3. Google Analytics

Other than Google PageSpeed Insights, this tool is going to be your second best friend. With Google Analytics, you’re going to get an in-depth analysis of your entire website, including the amount of traffic and which keywords brought viewers to your content. It’s like magic!

4. Google Keyword Planner

Ok, so you’ve figured out which keywords you want to use. Now, let’s see if they’re actually the best keywords you can use.

Google’s Keyword Planner is perfect for this. Simply enter a keyword and you’ll get tons of data about search volume, competition levels, and other suggested keywords. What more could you want, really?

5. Quicksprout Website Analyzer

If you’re looking for the most in-depth analysis of your site out there, it’s worth checking out Quicksprout Website Analyzer. This tool really digs down into your site and takes a look at everything from keywords to SEO to the links you use. You’ll learn so much from this tool, so it’s interesting even if you just use it for fun!

6. Schema

This is a tool you don’t want to miss out on. Schema gives you the opportunity to create a custom code that will ensure that your information is properly displayed on search engines. Ever wish something just looked a little different on Google? Schema gives you that power. In addition, it helps a ton with optimization and making sure you’re indexed well in search engines.

7. XML Sitemaps

This is a must have for anyone with a website who cares about SEO. And it’s super easy and quick to do! Create an XML sitemap on the above link; enter it into Google Webmaster Tools, and Google’s crawlers will automatically have an easier time finding your site and indexing it.

8. SEO Site Checkup

Want a quick and easy look at your SEO? This checkup is perfect for you. It will automatically generate a score for your website and give you ways to improve that score. Barely any effort involved!

9. Find Broken Links

Haven’t looked back on your old content in a long time? You’re not alone. This great tool will comb through your entire site and mark links that are broken and need to be replaced.

10. Copyscape

Oh, good ‘ole Copyscape. This tool gives you the opportunity to see if your content is posted anywhere else online. If it is, this can seriously hurt your SEO in the eyes of Google. Go ahead and run your site through Copyscape and check up on any problems that arise.

You don’t have to spend buckets full of money on optimizing your website for search engines. These ten free SEO tools will give you all of the analysis and improvement suggestions necessary to make sure your site will be ready to go.